1. Semantic Keyword Mapping
Stop targeting 'Paris Tour.' Target semantically: 'Private evening architectural tour of the Latin Quarter.' Google's AI now understands Intent. Use the 'FAQ' section on your experience pages to answer natural language questions (e.g., 'What happens if it rains?').
2. Google 'Things to Do' (GTTD) Optimization
This is the most critical real estate in 2026. Odybook automatically generates the JSON-LD schema required for your tours to appear in the GTTD module with live pricing and direct links.
3. Speed as a Ranking Factor
Our experience pages load in under 400ms. In Google's eyes, this is a signal of a premium user experience. Avoid high-weight unoptimized videos on your landing pages that slow down this 'First Contentful Paint.'