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The SEO Playbook for Independent Guides

The SEO Playbook for Independent Guides

Expert Training Series

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58 minHD Available

About this Session

A technical deep-dive into ranking for high-intent keywords in the tourism sector without a marketing agency. We cover semantic mapping, Google Things to Do (GTTD) logic, and building local authority.

Key Takeaways

  • 1
    Identifying high-intent local keywords (04:12)
  • 2
    Structuring experience schemas for GTTD (12:45)
  • 3
    Building local authority with 'Web of Relevance' (22:10)
  • 4
    Technical audit: Speed and Core Web Vitals (45:00)

Speaker

Sarah Jenkins, Head of Growth

Details

Recorded Nov 20, 2025
Slido Q&A Included