Beyond Basic Colors
While the UI allows you to set a Primary Color, a truly integrated brand experience requires attention to typography. You can pass a 'Font Family' parameter in the script that matches your site's Google Font (e.g., 'Playfair Display').
Customizing the Checkout Flow
Choose between a 'Minimalist' flow (best for simple tours) or a 'Full Details' flow (best for custom private tours requiring guest height/weight or dietary info).