The Golden Rule of Experience Design
Standardization is the enemy of chaos but the friend of scale. To sell effectively on Viator, GetYourGuide, and your own site, your experience must be 'machine-readable' while remaining 'human-inspiring'.
1. Titling for SEO vs. Titling for Brand
Your title should be SEO-Primary. Instead of 'The Secret Path,' use 'Secret Path: 3-Hour Private Food Tour of Rome with Wine Tasting.' This targets high-intent keywords immediately.
2. The 'PAX' Strategy
Define your capacity precisely. Our engine handles dynamic pricing—consider offering a lower 'per-person' rate for groups of 4+ to incentivize higher average booking values (ABV).
3. Logistics & Clarity
The 'Meeting Point' is the #1 point of friction. Provide a Google Maps link AND a visual description (e.g., 'At the green statue directly in front of the fountain').