The Value of 'Enhanced Ecommerce'
Standard analytics only tell you that someone visited. Enhanced Ecommerce tells you that they added the 'Night Tour' to their basket but dropped out at the 'Insurance' step. This data is gold for optimizing your flows.
Connecting the Dots
Simply paste your G-XXXXX Measurment ID into the Odybook Settings. Our system starts firing events for:
view_item_list(Guest browsing your tours)begin_checkout(Guest clicking 'Book Now')purchase(Success page load, including transaction ID for deduplication)
Attribution Models
Use this data to see if your Instagram ads are actually resulting in bookings, or if you should shift your budget to Google Search Ads.